Highlights from the Agricultural Retailers Association conference, from keynotes to speakers


Today the Association of Agricultural Retailers (ARA) concluded its first full day of the ARA 2021 conference and exhibition in the presence of more than 600 professionals from the agricultural retail industry.

Keynote speaker for the opening general session Jason Weller, President of Truterra, shared their post, Carbon Markets and the Role of the Ag Retailer, which addressed issues related to large-scale transformation of our farming practices, data management, and more.

“As one of the hottest topics in the agriculture industry right now, it was fitting that we started today with carbon markets and how agricultural retailers should navigate the logistics of their role. in this new transformational market, ”said Daren Coppock, President and CEO of ARA. “It was an eye opener for Truterra, as a farmer-led sustainability unit at Land O’Lakes, to share their experience in deploying a carbon program. “

Later in the day, speakers Thad Becker and Adam Jones shared MFA’s experience of delivering sustainability services, which increases producer profits while reducing their environmental impact.

“Hearing how another ARA member company is integrating conservation and agriculture is energizing and insightful,” said ARA Board Chairman Rod Wells of GROWMARK Inc. “Our attendees certainly have benefited from MFA’s story of implementing on-farm soil health and ensuring proper compensation for stewardship. efforts.”

At the end of the general session, participants dispersed into one of two simultaneous small group presentations: Define the Value of Service led by Brad Oelmann of Farrell Growth Group, and Farmer Buying Decisions and Attitudes chaired by Dr Allan Gray with the Purdue University Center for Food and Agricultural Business.

This year, extended exhibition hours and another exhibition hall networking reception were held to encourage relationship building across the industry and showcase key products, services and programs.



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