Alphagreen joins the European Industrial Hemp Association
– Alphagreen joins EIHA, the only pan-European association in the industrial hemp sector
– A strong alliance has been forged to increase the prospects for cannabis compliance in the EU and UK and to gain new industry insights for the business intelligence product Alphagreen
– Healthcare technology platform and industry veteran EIHA will exchange knowledge and best practices
LONDON, September 2, 2021 / PRNewswire / – Alphagreen, Europe leading market for cannabis and wellness products, announced its membership of the European Industrial Hemp Association (EIHA), strengthening its leadership position in the European and British cannabis space.
The partnership comes at a pivotal moment in the cannabis sectors in the UK and Europe, as post-Brexit political turmoil between the UK and the EU could spell yet another divide in cannabis regulation. With strong links with brands in the UK and in the center Europe, Alphagreen and EIHA share a common interest in bridging the gap between various geographies and unifying the larger-scale hemp industry with a focus on regulatory compliance.
The EIHA, which was founded 20 years ago and sits on the Brussels at the heart of EU policy making, is responsible for leading and promoting the cultivation, processing and trade of hemp in the European Union. Having built an impressive network of farmers, producers and traders of hemp and hemp-derived products in Europe, EIHA continues to strengthen the voice of the stakeholders it represents in order to achieve fair legislation and reform on hemp-related policies.
Last year a newcomer to the industry, now a global B2C platform with the largest selection of certified CBD products in the UK and Europe, Alphagreen has raised a total of £ 3.5million in seed capital and plans to continue its momentum to use key data and analytics from its platform to advance and promote the industry. cannabis as a link between consumers, brands, retailers, suppliers and all key players in the compliant industry.
“It is a pleasure to welcome Alphagreen as an associate member of EIHA,” says Lorenza Romanesque, Director General of EIHA. “If we want to see a flourishing hemp industry in Europe, we need to collaborate by sharing knowledge, data, best practices and aligning our policies and business strategies. We must work to build the future of hemp together. “
CEO and co-founder of Alphagreen, Alexej Pikovski, is convinced that this collaboration will be essential in helping to create a more stable industry. “Alphagreen prides itself on being the trusted e-commerce platform for products in the pain, sleep and anxiety space. For us, quality and safety are non-negotiable. emerging industry, we aim to help brands and customers, by providing efficient and reliable products and services, which will hopefully also help the FSA to regulate the currently tumultuous landscape in a timely manner. ”
The partnership between Alphagreen and EIHA is another step forward in simplifying consumer access to the best brands of CBD and is sure to continue to drive the growth of the industry. The aim is to improve consumer safety and better guide brands against EU and UK FSA standards. This cooperation is a new frontier in strengthening ties in the cannabis industry between the EU and the UK.
About the Alphagreen Group:
Alphagreen Group is an e-commerce platform and technology provider focused on next-generation health and wellness products, including CBD and other alternative health products. Alphagreen Group consists of the alphagreen.io marketplace, the business intelligence product, NUOPTIMA – a specialized marketing agency, and a portfolio of brands in the wellness area.
Founded in 2019, Alphagreen was born out of a passion for health and wellness, combined with technology and innovation. The idea of entrepreneurs Alexej Pikovski and Viktor Khliupko, Alphagreen strives to simplify the entire shopping experience in the areas of personal care wellness, including sleep, pain and anxiety.